Trusted by businesses across the food and drink industry.
One group vertically integrated. Across every sector in food and drink.
FIS Group is a specialist food and drink consultancy with three core capabilities: strategic insight, innovation and product excellence. Each of these areas is supported and connected by our experienced team of experts.
We support our clients holistically to drive performance & change in your business. Our vertical integration means we can seamlessly move through different phases of a project whilst driving collaboration between each of your teams. We invest a lot of time in unpacking your brief & focussing on the right inputs for your brand or budget to maximise our chances of delivering the outcome you’re looking for.
We work across every part of the food and drink sector; from branded FMCG businesses, retail and private label, foodservice (QSR, travel and contract catering), to growers and commodity ingredient suppliers. Each project is led by specialists suited to your objectives, with deep knowledge of the consumers, category dynamics and commercial pressures specific to your sector.
We’re a full service solutions agency so whether you’re just buying into one specific service or want to deliver transformation, pipeline or concept to launch projects, we’re here to help. Our work takes us from strategy & brand planning all the way through to commercialisation, launch & continuous improvement.
We’re passionate food & drink specialists, many of our team have spent time client side inside of retailers, brands, manufacturers & restaurant operators. Those who haven’t have specialised in market research & sharpened their agency skills over many years & hundreds of briefs. We know the pressures & challenges many clients face as we’ve lived them. Our teams are trained to look for best practice outcomes across our impressive client base to maximise the impact we can have for you.
What do you need help with?
Many briefs don’t start with a service. They start with a challenge, opportunity or vision for change.
Purpose-built facilities.
Testing kitchens, sensory suites and innovation labs in Bury St Edmunds, London and Birmingham, built for the complexity that food and drink research demands.
Thirty years in food and drink.
We only research food and drink. That focus means every person on our team knows the category, the retailers and the commercial reality you work with.
Honest by default.
Many of our consultants have worked in food and drink businesses, so they understand your pressures. We recruit curious, direct thinkers — if there’s a better approach, we’ll say so. We’re not here to sell you work you don’t need.
Applied not academic.
We don’t run research or recommend methodologies for the sake of it. Every project is framed around what we need to learn, the value it brings & is judged on the impact it delivers.
Where broad expertise meets commercial impact.
Driving commercial outcomes for the nation’s most loved food and drink brands.
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Burger King
Burger King needed in-depth consumer testing of two new burger builds across multiple variants before launch. FIS Group delivered a real-store central location test with penalty analysis and innovation expert input, providing precise optimisation insight and benchmarks to inform future menu development.
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Domino's
Domino's needed a long-term research partner to support continuous product validation, supplier benchmarking and innovation pipeline development. FIS Group has delivered years of rigorous consumer testing and strategic insight, acting as an extension of the Domino's team across every stage of menu development.
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Mars
Mars needed a true research partner to decode consumer meal behaviour across three markets. FIS Group delivered a bespoke Meal Moments programme combining in-the-moment diary capture, qualitative exploration and strategic workshop facilitation – turning occasion-level data into immediate commercial direction.
Built for food & beverage excellence
Purpose-built testing kitchens, sensory suites and innovation labs across the UK, with global reach and capability extending across Europe, the United States and the Middle East.
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Bury St Edmunds
Our dedicated fieldwork operations run under the NOTED Fieldwork brand, with purpose-built facilities at Bury St Edmunds (East of England) and Birmingham (Midlands). NOTED Fieldwork delivers the recruit, viewing, kitchen and group infrastructure that makes consumer fieldwork at scale possible, with its own dedicated team and operational specialism.
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Kings Heath Birmingham
Purpose-built testing centre in the heart of Kings Heath high street. Our state-of-the-art facility is multi-purpose and built for high-volume testing, with the space and flexibility to handle large consumer samples and several projects running at once. It is our Birmingham base, and it is set up to keep fieldwork moving at pace without losing quality.
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Mission Kitchen London
Our central London base at Mission Kitchen in Nine Elms. This is the home of our innovation team, with a state of the art development kitchen, workshop space. This entrepreneurial hub houses over 100 start up & food & drink SMEs, right in the heart of new Covent garden market.
Thinking that shapes decisions
Talk to us.
If you have a brief, a question or just want to understand whether we are the right fit, get in touch. No hard sell. Just a conversation about your challenge and whether we are the right people to help you solve it.