Meet the FIS Team

Kelly leads day-to-day strategic work at FIS Group, specialising in premium positioning, challenger brand strategy and food and drink trend foresight. With over a decade in the speciality and fine food category, she co-hosts the Future Food Trends webinar series and leads the Appetite Shift research programme.

Danny leads Innovation at FIS Group, overseeing ideation, concept development and co-creation. He developed the firm's integrated innovation methodologies, including the Hothouse and Future Food Pipeline Builder frameworks, and is the senior contact for NPD pipeline work and multi-year innovation programmes.

Helen leads the Insight team at FIS Group, bringing extensive experience in consumer research and a strong focus on developing both people and projects. She oversees delivery across the team, ensuring every report is engaging, memorable, and built to drive action. With a sharp eye for detail and storytelling, Helen ensures projects run smoothly from start to finish, translating insight into clear, impactful outcomes for clients.

Chris is Group Sales Director at FIS Group and has been with the business for over three years. He has overall responsibility for strategic account management, driving new business development across the group, and shaping the commercial strategy to support long‑term growth. Chris also plays a key role in developing new business channels and strengthening the Group’s market position.

Mike is the founder of FIS (2010) and Group CEO of FIS Group today. He leads the strategic direction of the firm and senior-level client engagement across the most significant briefs, with particular focus on the integrated insight and innovation model that runs every FIS Group project.

Emma is Group Commercial Director and has been with the business for over five years. She is responsible for account management and driving new business development across the group. Prior to joining FIS Group, Emma spent 10 years client-side working for a global bakery manufacturer, giving her strong FMCG experience and a deep understanding of commercial and innovation challenges faced by major food brands.

Dave brings breakthrough insights, innovation & commercial activation experience across FMCG. He’s worked in Marketing, Insight & Innovation Strategy roles for Unilever, Arla Foods, Kellogg Co & PepsiCo. He’ll add insight fuelled creativity & consultancy experience from a wide variety of Food & Bev categories.

James heads up our quantitative offer and has over a decade of quantitative insight expertise from across client and agency side. He is skilled in the full range of quant methods including U&As, concept screening, trackers, segmentations and other advanced analytics.

Jules is one of our qualitative experts with an innate ability to “unlock the WHY?!”. Jules brings a huge range of tools and techniques to access human behaviours & memorably embed understanding and implications of consumer needs, choices and product experiences.

A qualitative stronghold with extensive experience in consumer research. Andrea brings a thorough yet empathetic approach to uncovering the nuanced motivations and behaviours that sit behind consumer decisions.

Sophie has a decade of experience helping brands unlock growth through insight and strategy, working with both global blue chips and start-ups. She combines a strong grounding in insight with a passion for food innovation and future trends to drive real impact.

Olly is our culinary creative and all-round trends guru! His genuine love for food, paired with extensive experience as a development chef in retail and manufacturing, makes him an innovation powerhouse. Olly will be on hand to feed into taste test reports to take recommendations a step further.

Evie is one of our senior consultants, she’s an expert in front end innovation with a passion for health & wellness. Her entrepreneurial spirit comes from spending 5 years in a start up but having honed her skills across a range of FMCG businesses, Evie knows how to make innovation happen!

Will has a background in strategic and product insight. He specialises in large scale product testing programmes primarily with retail and fresh produce clients, but also with brands looking to punch upwards with a smaller budget. With an outgoing personality and strong basis of knowledge around creative research techniques designed to get more from respondents, Will enjoys building relationships with brands and constructing research methodologies that consistently deliver meaningful insight and maximise value.

Megan, our Innovation Consultant, blends creativity with scientific expertise, delivering commercially robust food and drink solutions. With experience spanning large-scale recipe development and award- winning food innovations, she translates emerging trends into practical, consumer- focused innovation, ensuring every project is both imaginative and feasible.

I am a detail-driven innovation consultant with a talent for turning complex projects into smooth, successful launches. Managing projects with a cross-functional lens, it helps me coordinate, to ensure every stage of development, from concept to commercialization, runs on time, on brief, and on budget. Clear communication and structure are at the heart of how I work, enabling me to bring order to the creative process. A natural people person, I love bringing teams together to solve challenges and generate ideas.

Sarah-Jayne is an experienced Insight Manager leading the design and delivery of research programmes that bridge data and strategy. I am skilled in synthesising complex information in the world of FMCG into clear, persuasive narratives that support decision-making at all levels. Her work focuses on ensuring research is not only robust, but also impactful, relevant, and aligned to strategic objectives.

Georgia has been with FIS Group for over three years, working across a broad client base to deliver reports and lead research. With a background in operations at Greencore, she brings a unique blend of logistical expertise and creative thinking, striking the perfect balance to produce clear, insightful, and actionable reports for your team.

Rosie is a quantitative research specialist with over five years experience across food and FMCG categories, helping brands better understand consumers, products, and growth opportunities. Her expertise spans online and product testing, including U&A studies, concept testing, and sensory taste test evaluations. With additional client-side experience at McDonald’s, she brings a strong commercial lens to her work. Rosie has a particular passion for developing bespoke, visually engaging reports that cut through complexity and land the all-important “so what”.

With a background in FMCG, Amelia brings strong category knowledge and understanding of evolving consumer needs. Combining commercial awareness and an eye for detail, she delivers clear, actionable insight and meaningful results for your team.​

Deren has a strong academic background in Consumer Psychology, he focuses on translating consumer behaviour into actionable recommendations, ensuring insights are both meaningful and commercially relevant.

As a research enthusiast studying psychology in university, Wyman have applied his enthusiasm to more business side of psychology by studying an MSc in Psychology of Advertising where he applied his skills to ad hoc commercial research projects in the context of advertising to yield commercially relevant/useful insights/conclusions.  Wyman has joined the FIS group since 2024 and has since enjoyed helping brands understand their product performance, often in the context of benchmarking against other competitors, to yield actionable insights that  optimises performance.