Food safaris and competitor review, curated for commercial decisions

Three differences. The itinerary is built backwards from a specific commercial question, not forwards from a list of interesting places. The interpretation is run by senior specialists who can read what they are looking at, not by tour hosts. And the safari closes with a documented, debriefed recommendation, not with a memory and a stack of receipts. If you genuinely want an inspirational tour with no commercial output, a travel company will sell you one cheaper than we will.

A focused single-day safari runs a full working day plus a separate debrief session, typically two to three days end-to-end. A multi-day safari runs across two to four days of on-the-ground time plus debrief, typically a long working week. International expeditions are scoped against the territory and the brief, usually five to ten working days end-to-end including travel.

Senior food and drink specialists from our team, scoped to the brief. Typically one or two of our senior leads alongside your team. The senior person you meet on the scoping call is the senior person on the ground with you on the safari. No junior handovers between scoping, delivery and debrief.

Yes. Most safaris are run with the client team alongside our senior specialists. The optimal team size depends on the format: typically two to six people for a half-day, four to twelve for a multi-day, four to ten for an international expedition. Larger groups are possible but reduce the interpretive depth available, and we will tell you straight if your team size is going to dilute the work.

Yes. We run international safaris across mainland Europe, the US, the UAE and further afield as the brief requires. International work is run with senior FIS Group leads alongside trusted local specialists, so the on-the-ground interpretation has both the FIS Group quality bar and the local market knowledge.

The itinerary is built backwards from your commercial question. We start by understanding what the work has to inform, then we choose the markets, operators, retailers and experiences that will surface the answer. We share the logic with you before the safari runs, so you can see why each stop is on the route. If your team wants additional stops, we will tell you whether they are worth the time.

A documented record of what was seen (photography, video, structured notes), a senior interpretive debrief on what it means for your business, and a clean shareable deck for the wider team. Plus the harder-to-quantify but commercially significant value of a senior team that has been in the same place at the same time and now has a shared point of view to work from.

Project-based, scoped around the format, the territory, the team size and the depth of interpretation required. UK half-day work is the lowest entry point; multi-day and international expeditions scale with travel, local specialist time and capture costs. We will give you a clear, all-in quote at proposal stage with no hidden extras.

Yes. Competitor-focused safaris are a common variant, particularly for clients evaluating a specific competitor’s estate, range or operational model. We can build the safari entirely around the competitor in question, including UK and international site visits where the competitor operates in multiple markets.

A food magazine tells you where the interesting places are. A food safari tells you what those places mean for your specific commercial decisions, with senior specialists on the ground interpreting what you are looking at and a documented debrief at the end. The recommendation is what to do next in your business, not where to eat next week.