THOUGHT LEADERSHIP | SYNDICATED STUDIES

The syndicated research programmes behind the headlines

Multi-phase food and drink consumer research programmes run by FIS Group. Each programme tracks a specific commercial question across multiple research waves, with summary content free to download and ongoing access available through our Syndicate Studies service. The published outputs you see here are the visible layer of substantial proprietary research running behind them.

Back to Thought Leadership

No posts found.

Four ways to engage with FIS Group syndicated research

The published programmes you see above are the visible layer of substantial proprietary research running behind them. Four engagement pathways depending on your commercial intent.

  • Pathway 1: Read the free summary content

    For readers evaluating the work, exploring the territory, or wanting top-level findings before committing to deeper engagement. Each programme publishes substantial summary content for free in exchange for an email address. The summaries are commercially useful on their own (typically 20-30 pages per wave covering key findings, headline data and strategic implications) while reserving the deeper detail for subscriber access. No commercial commitment required; this is the entry point for evaluating whether FIS Group syndicated research is worth deeper engagement.

  • Pathway 2: Subscribe via the Syndicate Studies service

    For brands wanting ongoing access to existing FIS Group syndicate programmes (Appetite Shift, future programmes). Subscribers get full wave findings, complete data sets, bespoke cuts calibrated for the subscriber's commercial context, ongoing senior food and drink interpretation throughout the programme, and continuing access as new waves publish. Three subscription formats available (standard, premium with bespoke cuts, strategic with sustained advisory) selected at consultation. Most cost-effective route for brands wanting ongoing access to multiple syndicate programmes rather than just one-off summary downloads.

  • Pathway 3: Commission bespoke syndicate work

    For brands wanting bespoke syndicate research on a specific commercial question rather than subscription access to existing programmes. Bespoke syndicate work typically extends or adapts FIS Group methodology to specific brand contexts, demographic cuts, regional focus, channel-specific work, or topic-specific deep dives that warrant proprietary research designed against the brand's actual commercial question. Bespoke commissioning consultation runs through the Syndicate Studies service. Higher commercial commitment than subscription but delivers proprietary research calibrated to the brand's specific context.

  • Pathway 4: Contact us to discuss

    For readers not sure which pathway fits their commercial need. Twenty-minute scoping call with FIS Group to talk through what your team needs from syndicated research and which pathway makes commercial sense. We will tell you straight whether subscription, bespoke commissioning, or another approach (project Consumer Closeness, Future Food Pipeline Builder, other FIS Group services) is the right fit for your specific question, rather than defaulting you into the most expensive route.

More from our Thought Leadership section

Syndicated Studies is one part of what we publish. Here is the rest.

Browse syndicated research by challenge

The six challenges in our service architecture, and the syndicated research relevant to each.

FAQ

A syndicated study is a multi-phase research programme run by FIS Group where multiple subscribers share access to the same proprietary research rather than each commissioning bespoke work independently. The structural advantage is cost economics: subscribers get access to substantial research at fraction of the cost of bespoke equivalent. The structural trade-off is shared access: syndicate research is not proprietary to any single subscriber. FIS Group syndicated programmes (Appetite Shift, future programmes) are designed to track commercial questions that matter to multiple food and drink brands simultaneously, where shared research access is the right commercial model rather than bespoke proprietary work.

Most published summary content is free to download in exchange for an email address. Each programme publishes substantial summary content per wave (typically 20-30 pages covering key findings, headline data and strategic implications). The deeper research (in-depth phase findings, complete data sets, bespoke cuts, ongoing senior interpretation) is available through subscription via our Syndicate Studies service. Bespoke syndicate commissioning is priced separately depending on the scope of bespoke work.

Appetite Shift is FIS Group’s flagship multi-phase syndicated research programme tracking how GLP-1 medications, functional food demand and broader cultural shifts are reshaping how UK consumers eat, think and feel about food. Phase 1 (Labels, Pills and Functional Thrills) is published and free in summary form. Subsequent phases will track specific dimensions in deeper detail as the programme progresses, with subscriber access available through our Syndicate Studies service.

Trends and Foresight contains discrete one-off publications: white papers, trend trackers, sector reports. Each publication is a single point-in-time deliverable, downloaded as a PDF and read once. Syndicated Studies contains multi-phase research programmes where the published outputs are wave reports building over time, with the deeper research available through ongoing subscription. Where a Trends and Foresight publication is “here is what we found”, a syndicated study is “here is the research programme we are running, with wave findings published periodically and ongoing access available through subscription”.

Subscription runs through our Syndicate Studies service in Challenge 06 (Stay Ahead with Continuous Insight). Three subscription formats available: standard subscription for ongoing wave research access; premium subscription with bespoke cuts calibrated for the subscriber’s commercial context; strategic subscription with sustained advisory engagement. Format selected at subscriber consultation rather than fixed against a generic template. Use the “Explore Syndicate Studies subscription” CTA in the commercial pathways block above for more information.

Yes. For brands with specific commercial questions not covered by existing FIS Group syndicate programmes, bespoke commissioning runs through the Syndicate Studies service. Bespoke syndicate work typically extends or adapts FIS Group methodology to specific brand contexts, demographic cuts, regional focus, channel-specific work, or topic-specific deep dives. Use the “Discuss bespoke syndicate commissioning” CTA in the commercial pathways block above for a scoping conversation.

Yes. Every published summary has a clean URL you can share. Downloaded PDFs can be circulated within your organisation. For wider distribution beyond your organisation, the subscriber content (in-depth phase findings, complete data) is licensed per subscriber organisation through the Syndicate Studies service rather than per individual.

Depends on the specific programme. Multi-phase research programmes like Appetite Shift publish new phases as each phase completes (typically every 6-12 months). Long-running tracking programmes publish more frequently (typically quarterly). Wave timing is documented on each programme landing page. Subscribers receive wave reports as they publish; non-subscribers can subscribe to our newsletter for publication notifications.

Got a commercial question that syndicated research could answer?

Whether you want ongoing subscription access to our existing syndicated programmes, bespoke syndicate work on a specific commercial question, or you just want to talk through whether syndicated research is the right approach for what your team needs, we will tell you straight which pathway makes commercial sense. Twenty minutes on a scoping call with FIS Group

Talk to a specialist